RAW Beauty is located in the heart of the African Sahel, and our product aesthetics are influenced by the transitional nature of our land, where the rugged and arid Sahara Desert meets the lush grasslands of the Savanna.

Our products are a perfect juxtaposition of ancient indigenous and medicinal plant extracts with modern active ingredients, advanced formulation and molecular science. Creating the ultimate ‘Eco Luxury Brand’ that is grounded in tradition but charges into the future.


At least 50% of our ingredients are sourced locally from our farm, local market or women coops in Northern Nigeria. We extract distinct and unique African plant oils and extracts in-house and pair them with specific active ingredients we source from certified companies in the UK and US in order to formulate high efficacy skin treatments from our Lab.

Research & Development forms the core of our formulations and each ingredient selection and quantity is backed by science and all processes are in-keeping with production best practices and according to EU regulations.


Sustainability lies within our core and is embedded in all our processes. We are Farm-to-Skin, Eco-Conscious, Have a No-Waste Ethos, Support Women but also believe in Equal Opportunities. We are in-keeping with SDGs 3, 5, 8, 12, 14 & 15. We are A Brand that is good for the people, plant life, animals, the environment and our planet.

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